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Ken Ward's Mind Mastery Course - Changing Beliefs

Your owner's manual for your brain - that you never received or never read.

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Changing Beliefs

You can change beliefs in the same way you can change your motivation towards something.

Contents of this Page

Making beliefs stronger
Negative States

The submodalities of a belief determine its intensity. So if you give a weak belief the same submodalities of a strong belief, then the weak belief becomes a strong belief or a certainty. 

First we need to point out that something you don't believe is a belief you are certain is not so. This is paradoxically, a strong belief!

Different people sort their beliefs in different ways. For example, they might be sorted in terms of how solid they are - solid beliefs are held more strongly than wispy ones. Alternatively, they might be sorted by brightness. A bright belief might be stronger for that person than a dull one. If you change the key submodality of a belief then that belief will become stronger or weaker. For example a person who sorts beliefs in terms of brightness, would make a belief less certain by making it more dull and dark. For another with solid beliefs, making a belief less solid might make is less certain.

Several submodalities might be used. So Beliefs might be sorted in terms of how certain they are. And sorted on their truth value. So beliefs may be sorted on being more or less solid for certainty and more or less bright on truth. These are individual.

On the other hand, you might sort your beliefs by putting the ones you are certain of in a given position and the ones you aren't certain of in another position.

Making beliefs stronger (or weaker)

To make a belief strong, first find something that you are absolutely sure of and compare the sure belief with the belief you want to make stronger.

Use a split screen, if you find it helps and look, listen and feel and touch the two beliefs and use the questions to determine and compare their submodalities.

Make the belief you want to make more certain the same as the belief that is certain - that is make it have the same submodalities.

You may discover that you need to make the so-so belief bigger, brighter and nearer. You may need to change its location. You may need to make it more solid. However, find out what works for you and make the changes accordingly.

You can strengthen any belief by comparing it with a belief that you hold with the degree of confidence that you wish for and changing the belief you want to change to match the qualities of the modalities of the other belief.

Not only do these changes occur very quickly, they MUST occur quickly, because one thing does not usually change into another gradually, but makes a quantum leap in becoming something different.

So expect fast and effective change.

Negative States

When people are in negative states, they think negative things and find it hard to retrieve anything nice. Similarly, when we are in positive states, we find it hard to recall negative things. Our perception is determined by our states and we can change our states, as explained earlier.

Depressed people, for example, believe strongly that one bad happening, however slight, proves that life is miserable. One slightly unfortunate act proves beyond doubt that they are bad people. Negative thoughts loom over them! They also believe that anything good is pure chance, never to be repeated. And a kind act means nothing because even bad people can do bad things. They often hold the negative images of the past very close and make they loud and unpleasant. Whereas the good is pushed away and hidden. The good thoughts are pushed down and made puny.

Such conditions can change dramatically and almost instantly. when the person learns to push the negative images away and make them small and dull, which bringing in the pleasant images and making them big and bright!

No one ever experiences the world as it is. We filter the information we have coming into us. Our mental models determine how we experience life and we can change our model if we want to!


Sometimes in a relationship, the negatives are emphasised and the positives are forgotten. So that a spouse becomes associated with bad things.

You can change this behaviour by changing the submodalities. There is nearly always a time when two people looked at each other with love and affection. They can remember these times and adjust their present perceptions to have the submodalities of the previous ones, so that they can re-experience the joy of being together.

If negative images continue to pop up and displace the positive ones, you can use the swish pattern to put things right!


This is just one example of how you can use the submodalities to handle pain.

One procedure with an image of pain is to externalise yourself from it so you are looking at it and you are not IN it.

Check out the size and shape of the pain and put it about 10 feet from you. Change the size, the shape and the distance of the image. Make it massively big and minutely small. Have it explode into an enormous size and shrink to nothing.

You can take the image of pain and put it into the sun where it melts into nothingness.