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Is it worth opting for your own delivery channel?


In recent years, the restaurant industry has witnessed a significant shift in how consumers order food. With the advancement of technology and the emergence of online food delivery platforms, many restaurants are wondering whether it's worth opting to have their own delivery channel. 

In this article, we will explore the pros and cons of this decision, considering aspects such as online orders, SEO, digital menus, and more.

Online ordering for restaurants

Online ordering for restaurants has become a necessity in today's world. With the convenience offered by smartphones and computers, consumers are increasingly choosing to place their food orders online instead of calling the restaurant. 

This means that restaurants not offering this option are missing out on a significant portion of the market.

By having their own online delivery channel, restaurants have complete control over the customer experience, from the moment the order is placed to the delivery of the food. 

This can result in a more personalized and satisfying experience for the customer, which, in turn, can lead to greater brand loyalty.

Which types of restaurants should invest in their own online orders?

There are several types of restaurants that can significantly benefit from investing in their own online orders. 

Firstly, fast food and fast-casual restaurants, known for their speed and convenience, can expand their reach by offering the option of online orders. This method allows customers to place orders quickly, without having to wait in lines or deal with the stress of traffic. 

Additionally, restaurants specialized in delivery services, such as pizzerias, Chinese or Japanese restaurants, and establishments offering takeout meals, can maximize their efficiency by having their own online ordering channel. 

This streamlines order management, reducing communication errors and improving delivery accuracy. Restaurants aiming to attract a younger and tech-savvy clientele should also consider investing in their own online orders. 

The younger generation is accustomed to making purchases and transactions online, and offering this convenience can be a significant competitive advantage.

SEO for restaurants

SEO for restaurants plays a crucial role in ensuring that their own delivery channel is found by online consumers. 

By optimizing their website and content for search engines, restaurants can increase their online visibility and attract more potential customers.

This includes optimizing relevant keywords, creating high-quality and relevant content, and ensuring that the website is mobile-friendly. 

Additionally, having their own delivery website can allow restaurants to create targeted promotional campaigns and offer exclusive discounts to attract more customers.

Advantages of online orders for restaurants

One of the main advantages of having their own delivery channel is complete control over the online ordering process. 

Unlike relying on third-party platforms, restaurants can set their own delivery policies, manage orders efficiently, and maintain direct communication with customers.

Furthermore, having their own delivery channel can help restaurants reduce costs associated with commissions charged by online food delivery platforms. 

While building and maintaining a delivery website may require an initial investment, in the long run, it can be a more cost-effective option than relying exclusively on third-party platforms.

Menu for restaurants

By having their own delivery channel, restaurants have total control over the design and content of the menu. This means they can easily add or remove menu items, adjust prices as needed, and highlight featured dishes.

Additionally, having a digital menu offers greater flexibility to experiment with seasonal promotions, special offers, and exclusive combos. This can help restaurants attract new customers and keep existing ones engaged.


Ultimately, the decision to opt for their own delivery channel depends on the specific needs and goals of each restaurant. While online food delivery platforms offer convenience and market reach, having their own delivery channel can provide greater control, online visibility, and long-term cost savings.

However, it's important for restaurants to carefully evaluate the costs and benefits associated with each option before making a decision. 

Regardless of the choice made, investing in online orders, SEO, digital menus, and other digital marketing strategies will continue to be crucial for long-term success in the restaurant industry.

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