Trans4mind Home Page
~ Making the Human Heart Visible ~

Looking for a better life?

Our online, interactive video workshops present the most effective methods of personal development, combined with personal support from expert life coaches.

Explore Article Library

How To Select a Great Topic For Your Book or Ebook Part 3 of 5

By Aaron Morganstern

There is almost no limit whatsoever on the marketability of how-to books. Everyone wants an instruction manual, advice, and encouragement that they can do anything they read a how-to book for. Anything you know how to do, anything you've ever wanted to learn, or anything that's teachable at all, can become a how-to ebook.

How-to books for hobbyists are a good way to go, and this overlaps with the discussion above. A hobby how-to ebook could be anything from how to build a home from hay bales to how to play Texas Hold 'Em to how to understand Shakespeare. One book publisher knows how hungry we are for how-to information, and has created a whole series of "Dummies" books around the market. Further, there are other similar book series', and all of them are doing quite well! "The Everything" series, "Idiot's Guide" series and others are all cashing in on the how-to phenomenon.

You could cash in by creating ebooks on any or all subjects covered in any of those series'. Go to, and check out their list of titles. Pick one you like, and move full speed ahead!

Remember that even though the books have "Dummies" in the title, that the books are as popular as they are because the readers are not treated like dummies at all. The authors cater to a person who wants to find out the easiest way to do something without too much tangential discussion. When you have your ebook written and when you choose a title, make sure you are appealing to a reader's smarts! If you use words like stupid, dumb, or hopeless in the title, make sure that it is clear that the meaning would not extend to insulting the individual reader.

Ebooks, because of their brevity and because they are marketed primarily on the Internet can target smaller audiences. You don't have to write a universal book like How to use a computer (which may not be interesting enough to sell anyway in this decade). Ebooks can cover more specific territory. Knowing this, you can 1) create your ebook in a specific way for a specific niche readership, and 2) create additional ebooks for different facets of the same subject, and sell each one separately!

Say you've decided to write an ebook (see on fishing. (FYI, this is one of those hobbies where enthusiasts are willing to spend money!). You could create "How to Catch Freshwater Trout," "How to Tie Your Own Flies," or "How to Plan a Successful Deep Sea Fishing Trip." Almost anything related to the hobby can become a separate ebook depending on how much detail you include. Clearly, "How to put on waders," probably wouldn't be a great choice (though some would say it's impossible to underestimate today's consumer), because you would have to strain to fill up 60 to 100 pages on such a simple topic. You get the idea. The topic would need to be, in most cases, book worthy. Use good judgment.

Then, life itself requires instructions, as we know from "Life's Little Instruction Book." So, life also qualifies as a good how-to book topic. There are numerous subtopics, and you'll never run out of ideas. Here are a few examples:

- "How to ensure your child gets an A+ in math"

- "How to have a successful garage sale"

- "How to organize your home office"

And while we're on the subject of how-to books, I'd like to make one quick point. The titles of these ebooks do not need to be incredibly clever. Be sure the words "How to" are the first part of the title, and the rest should tell exactly what the ebook is about.

For example, which of these three titles would be best?

1. "How to have a successful garage sale."

2. "One weekend away from a cleaner house"

3. "How to sell your old shoes for a profit"

Although numbers 2 and 3 are clever, a little punchy, and correspond with the ebook content, I would still recommend using title number 1. "How to have a successful garage sale" sums it up pretty well and will catch the eye of an Internet surfer who is interested in putting together a garage sale and needs a how-to manual.

Anyway, back to the point. Any phase of life, way of coping with life, or large or small thing about life can be the subject of a how-to book.

About The Author

Aaron Morganstern is a freelance copywriter, and has ghost written ebooks for several well-known internet marketers. He resides in Utah with his wife, and enjoys skiing and other outdoor activities. For more information about ebooks and writing he recommends the website and he can often be found on writing forums giving helpful advice to aspiring young authors.


Careers & Employment
Grief & Loss
Kids & Teens
Public Speaking
Self Help
Self Improvement & Motivation
Sexual Relations
Stress Management
Travel and Leisure

From our extensive site, you'll find good info on many topics using this search:

A great way to support your Trans4mind Training is to use these popular and effective hypnosis downloads...

  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Generalized Anxiety Treatment ~ Use hypnosis as a generalized anxiety disorder treatment and you can feel calm today.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
Search on an issue that interests or concerns you...

Trans4mind Training is the best thing we've ever done! It's a series of interactive video workshops covering the key challenges we all face in life - to help you achieve greater inner peace and true fulfillment.
Copyright © 1997-2016 Trans4mind Ltd