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Top Nine Essential "Hot-Selling Points" To Pre-Market your Book for Big Sales

By Judy Cullins

Top Nine Essential "Hot-Selling Points" To Make Every Part of your Book a Sales Tool

Judy Cullins ©2005 All Rights Reserved.

Every part of your book can be a sales tool. When you include the below tips to know before you write your book, you will have a roadmap to keep your writing organized, compelling, easy to read, and you'll sell more books than you ever dreamed of!

1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken


2. Write a sizzling book title.Your title must compel your audience to buy. You have about 8 seconds to sell, so make sure your title trips off your tongue with ease. Short and juicy sell best. Even cliche's are good for part of your book title.

3. Make your Front Cover Attract your Preferred Audience.

Ugly books don't sell. One client went with a company's cookie cutter cover of dark green. Dark in this case didn't work.

Get a professional to help you. They charge anywhere from $100 for eBook covers to $400-$1800 for print covers.

The cover itself sells more books than any other part. Bookstore buyers buy mainly by cover designs.

4. Know and write your book's thesis if non-fiction or theme if fiction before you write your book. This gives you a blue print so that every word, every chapter will support it. The theme is one sentence that states your book's general truth about life. The thesis is the number one essential benefit or answer you book delivers.

5. Write a thirty-second "tell and sell." You only have a few seconds to impress the media, the agent, the bookseller, and the individual buyer. Include your title, a few benefits, and the audience. Include a few sound bites that grab attention. You may also want to compare your book to a successful one. "Passion at Any Age" is the "Artist's Way" for seniors.

6... Write your back cover before you write your book. This is the second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot. If they want more information, they will look inside at the introduction and table of contents.

If you write an electronic book (eBook) you can apply this information to your Web site sales letter.

7... Write your book introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page.

8. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understand the chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age, the author put the word "passion" in each title. Which attracts you more? "Open Your Mind?" or "Attracting Passion?"

9..Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will make your back cover an important sales tool.

Designing every part of your book to be a sales tool and a beacon to writing a focused, compelling, understandable, and enjoyable book is a must, before you write a single chapter.

About The Author

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at and over 205 free articles. Email her at


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