By Scott Perreault

With the advent of Advertising Agencies, followed the fifteen percent mark up for all services the client purchases via the agency. As a radio station General Manager it was always important to have the best agency rates posted. In the business they are traditionally referred to as “gross” rates. The net rate, is the cost the advertiser would pay if they purchased direct from the radio station. This is now such a common practice that no one even questions the ad agency methods. It is all a part of doing business and benefiting from the guidance of an advertising agency.

Today, the landscape of our world has expanded with the Internet. Breeding new occupations such as web designer. Clients pay the company to design a website that best describes their business and reaches their target demographic. Many advertising agencies have joined in this medium and offer such services. A growing feature in web design are the inclusions of voice tracks on the main and subsequent pages. With over fifty percent of the American Internet users continuing to connect with a telephone modem, the loading time for these files is an issue that still needs further development. What is not at issue is the need for voice work.

Based on the same concept of advertising agency commissions, we developed an Affiliate program that is simple and free to use. If a company is a reseller of services, such as web site voice work, the options are many. The difference is the method of payment is often an obstacle. We all want our money now, but in the Advertising Agency world, radio stations have come to accept the fact that payment will be delayed one billing cycle. Balance due in thirty days, becomes sixty. Why? The agency must bill their client and receive payment before they can pay the radio station.

Ultimately, payment responsibility rests with the advertising agency is liable, but in the new age of web page, both the page designer and the client may be start-ups or organizations absent the business structure like an advertising agency.

If you have a service tailored to the next generation of business growth, a flexible credit program is required for you Affiliate or reseller program to flourish. As the axiom in the auto loan business states “if we are not writing some bad loans, then we are missing too many good loans,” so must be the attitude of the Affiliate program owner.

Print-friendly version