By Glenn Curry

If you’re like me, when you first heard the term ‘viral

e-book’ you might have thought it was a book with

information on virus protection. Or maybe you thought it was

a way a hacker could infect your computer? Well, I am glad

to say that is not the case. What is true is that viral

marketing is fast becoming a great way to generate sales and

traffic for your business. If you are a home based business

and know little about internet marketing, this is an easy

way to make use of it without really understanding it. You

don’t need to know everything about electricity to light up

a dark room- you simply need to know how to turn on the

light switch.

A viral e-book is a book that can be passed from one person

to another (thus the term viral) to bring profits for each

party at every turn. An e-book that contains links to

affiliate products will have a viral effect. When the reader

follows a link and purchases the product being displayed

there, the affiliate gets a commission for the sale.

If the creator of the e-book allows people to sell or give

away the same e-book on their website, and those people

replace the links with some of their own links (called

re-branding), then the book gets more and more widely

distributed. That means more and more people in addition

to the original e-book provider start to make money on the

Internet.

The book should be able to hold it’s own as far as being an

informative piece, with links that are added sparingly, as a

way for the reader to get more information about the book

subject or one that is related. Another option is a link to

a product. As long as the e-book isn’t infested with links,

the viral e-book is a good way to increase traffic and sales.

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