By Paul Kellum

1. Maximize the effectiveness of your banner ads.

Don't just use the same ad on every banner, use a

variety to attract the greatest number of clickers.

2. Make your web site load much faster by cutting

down on banner ads and start using more buttons.

Button ads are also smaller and take up less space.

3. Offer free advertising space to well known and

respected companies on your web site. Sometimes

people link their business credibility to yours.

4. People have been taught all their life to

respect people in authority. Tell your visitors

that you are the president or CEO of your business.

5. Offer people a free telephone consultation

before they order your product. When they get to

know you personally, it could convert to more sales.

6. Test the "bill me later option" on your web

site. Most people are honest and will pay you. It

is a powerful little niche and could increase your sales.

7. Find a charity your target audience would likely

support. Tell people on your ad copy that you will

give a percentage of the profits to that charity.

8. Hold a "buy the most wins contest" on your web

site. Tell people each monthly winner will get

their entire purchase refunded.

9. Attract visitors to your web site by offering

them a free course. You could package the course on

a follow-up autoresponder and send lessons daily.

10. Interview people related to your industry and

get their legal permission to convert it to an

article. Promote your web site by submitting it to ezines.

11. Trade links with other web sites. They should

be related to the subject of your web site.

Instead of trading links, you could also trade

banner ads, half page ads, classified ads, etc.

12. Start an e-zine for your web site. When people

read each issue they'll be reminded to revisit your

web site. They'll see your product ad more than

just once which will increase your orders.

13. Form an online community. It could be an online

message board, e-mail discussion list or chat room.

When people get involved in your community they

will regularly return to communicate with others.

14. Write articles and submit them to e-zines, web

sites and magazines that accept article

submissions.Include your business information and

web address at the end of the article.

15. Give away an electronic freebie with your ad on

it. Allow your visitors to also give the freebie

away. This'll increase your ad exposure and

attact people to your web site at the same time.

Print-friendly version