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Everyone's Favorite Subject

By Roger Seip

I believe that everyone reading this newsletter understands that no matter what business you are in- Real Estate, Financial Services, Teaching, Auto Sales any other profession, we are all in the PEOPLE BUSINESS. It's been said that fully 85% of your success in life is directly related to your ability to effectively work with people. So I wanted to pass on a little tip that will make all your dealings with clients or co-workers much more effective.

It's laid out in Dale Carnegie's great book How to Win Friends and Influence People (definitely recommended reading). If you ever asked someone their "favorite subject", you'd hear answers in a few categories. Most individuals we"ve met will respond with something either in the category of an activity (reading, sports, fishing, etc.) or their relationships (kids, grandkids, etc.) and neither of those are the real answer. The real answer- without exception- is that everyone's favorite subject is THEMSELVES! By default, everyone is much more interested in their own life and their own day than anyone else's- and that's OK. I'm not saying that everyone is or should be totally self-centered. I'm saying that in your dealings with other individuals, you MUST understand and respect this principle. The more you can "put yourself in another person's shoes", the better communicator you'll become. Three tips on how to do it:

  • Master the skill of LISTENING. You have two ears and only one mouth, and great communicators will tell you that that's the proportion they should be used in. How are your listening skills?

  • Take a SINCERE INTEREST in others. Empathy, compassion, and a real desire to learn about people are some of the most attractive and persuasive qualities you can possess...and they cannot be faked.

  • Remove the words "I and "me from most of your communications. When selling, coaching, teaching, or just working with someone, understand that it usually not about you even a little, so don't try and make it that way.

In our workshops we get into a ton more detail on these concepts, but we thought you'd be able to chew on these concepts. As with any success principle, the art of communicating is a skill that can (and must) be learned if we are going to live to the fullest. I wish you the best on your continuing journey- make it a truly great day!


Roger Seip

About The Author

Roger Seip is a nationally known memory trainer. He has helped thousands of students across the country improve their memory as well as study habits.

His new program, The Student's Winning Edge - Memory Training, teaches students how to train their memory to study more effectively and get better grades. For more information on how your student can have a more powerful memory visit or email


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