Trans4mind Home Page
~ Making the Human Heart Visible ~

Looking for a better life?

Our online, interactive video workshops present the most effective methods of personal development, combined with personal support from expert life coaches.

Explore Article Library

A Basic Sales Planning Strategy That Really Works

By Steve Smith

There are six steps to generating new business and increasing your company's revenue, all this takes is a little profiling and you can make all subsequent sales actions more effective.

I run a sales forum in the UK ( we get many questions from new sales people, seasoned professionals and small business owners relating to new business sales campaigns. I firmly believe that planning is key and the answers to their questions often relate back to this simple sales planning method.

Step 1 - Get access to historical data on your existing customers and their buying habits.

Step 2 - Get information about prospects who will not buy from you.

Step 3 - Find information on your major competitors, their products and USP's.

Step 4 - Now take a look at your top customers (depending on the nature of your business and customer spend, this could be as few as 5 or as many as 50) take a look at why they buy from you. Do they like your customer service? Do you offer product features that are unique? Do you offer additional services they value? Are you a one stop shop for them? Do you fill a specialised niche? Also are there some common traits these customers have? Perhaps size, location or industry sector?

Step 4 - Next take a look at the prospects which do not buy from you and find some common traits with these.

Step 5 - From here you can easily see what it is your biggest customers like about you and why they buy from you, which business is being won by your competition and why, along with any existing gaps in the market.

Step 6 - You now understand why your best customers are your best customers and why your prospects are buying from the competition.

From here you can make informed decisions about who to target and with which products or services. Every time you speak to another prospect they will be similar to your best existing customers, so therefore, will have great potential to become a loyal customer too. An added benefit to this exercise is that you will learn a lot more about your competition.

Following these steps can be as simple or in depth as you wish, dependant on the level or information you want to get out of the exercise. It may be that you marketing department already hold a lot of this information, so check with them first as you don't want to duplicate efforts.

Finally - Good Luck - Although, you will not be relying on luck with your future sales as you have now stacked the cards in your favour.

Steve Smith

Forum Administrator

About The Author

Steve Smith

10 years in technology based sales in the UK including software, hardware and services. Now a Sales Manager for a well known UK software company.

Forum Administrator


Careers & Employment
Grief & Loss
Kids & Teens
Public Speaking
Self Help
Self Improvement & Motivation
Sexual Relations
Stress Management
Travel and Leisure

From our extensive site, you'll find good info on many topics using this search:

A great way to support your Trans4mind Training is to use these popular and effective hypnosis downloads...

  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Generalized Anxiety Treatment ~ Use hypnosis as a generalized anxiety disorder treatment and you can feel calm today.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
Search on an issue that interests or concerns you...

Trans4mind Training is the best thing we've ever done! It's a series of interactive video workshops covering the key challenges we all face in life - to help you achieve greater inner peace and true fulfillment.
Copyright © 1997-2016 Trans4mind Ltd