Cleaning out your mental closet
Everyday I meet with a client who has new idea that they are absolutely ecstatic about developing. These ideas range from new spins on traditional car washes to complex financial services companies that service a wide range of needs. Unfortunately time and time again, these client's have a great vision of what they want to create, but there are absolutely stumped on how to bring their ideas into a practically applicable setting.
This is the most common problem amongst entrepreneurs and inventors; how do you turn your thoughts and ideas into a business reality. Well, the first step is figuring out how to translate the mental projections and emotions we are experiencing into a written statement.
I like to tell my clients that they should begin with a blank piece of paper, place their pen in the middle of it and write the first word that relates to their idea down on paper no matter what that may be. This method was first presented to me as well as most of you in elementary school art class; we have just let it slip our mind. In art class when the teacher told us to draw something and we could not visualize it, the teacher would have us draw a dot in the center of the page to stimulate a vision while we moved our hands around; this concept can be extremely useful in brainstorming. Placing a thought in the middle of the paper allows us to develop a chain of emotions and reactions that play from our visions and ideas. We then deliver it to paper by tracing it out in an outline format, similar to a family tree or timeline.
I usually suggest drawing circles around each thought and creating lines that connect from each is inter-related idea. No matter what our methods may be, if we start by placing a single word or phrase on our paper that represents our business ideas, it will create momentum to start translating our thoughts.
Once we have finished the rough draft of our thoughts and ideas, we should start organizing these thoughts into paragraphs that expand on them. We should implement small mental rest periods between each brainstorming revision and session because we want to have a fresh approach to our work in order to maximize the utilization of our creative abilities. After developing our rough ideas into a working business document, start researching information that will help support our ideas and serve as a basis for helping develop demographic details and product / service specifications. This information will help us create a realistic plan for the operations of our business, as well as serve as an initial guideline in approaching the financials of the operations. With a rough conceptual vision and documented research information, we can now begin to start practically applying the information into an organized business plan.
The most important part of cleaning out our mental closets is not to let ourselves get overwhelmed by our own intensity and excitement for our project, channel that enthusiasm into the sales and marketing aspects of our business. Take time to sit down and map out our thoughts like a giant tree with each leaf containing ideas. When it comes time for winter and those leaves fall off the tree, reorganize them into a neat pile and that will serve as the building blocks for our business plan. There are new and wonderful ideas created everyday, it is our job to follow through with those ideas and find a way to develop them for the world to see. Keep innovating, constantly creating and always stay motivated!
About the Author
This article was written by Ryan M. Hoback, Mr. Hoback is the Founder and President of The Motivated Entrepreneur, a business incubation & consulting company