By Dwight Rixman

Confirm Market Niche Popularity

If you are preparing to market a product or service online, it’s important to determine if enough people will be interested in what you’re offering for it to be profitable. Obviously, if your product or service is new or is something that nobody has ever heard of before, you’ll be breaking new ground and this article won’t apply as much to you. However, if you’re offering a new approach to an already exiting market or idea, then there are methods you can use to determine if your selected niche will be popular enough to generate the traffic you need to be profitable. One good way to do this is to find out if “portal sites” exist that promote products or services that are similar to yours.

What is a “Portal Site”? A portal site is a website that doesn’t sell a specific product or service of its own. Instead, they provide information about products and/or services that are related to that subject. More specifically, they provide ads and links to other sites that are actually selling the products and/or services related to that subject. Every time someone clicks on one of these links, that portal site receives a small payment for generating traffic to the website that actually sells that product or service.

The fact that a portal site exists for the type of product or service that you are marketing indicates that there is enough interest to generate sales and profits. This can be very important information when you are deciding on a product or service to market online. If there is already a lot of traffic being generated by other vendors of products or services like yours, then chances are that your unique version of that product or service will also generate interest, sales and profits.

Finding portal sites for your type of product or service is quite easy. Just go to a popular search engine of your choice, like Google or Yahoo for example, and enter key words related to your product or service. Then start going to the websites that are listed to see if you can find portal sites that exist for your type of product or service. It’s really that easy. Doing this simple form of research is one of the many ways that you can tell if you’re in a market niche that is likely to generate enough traffic for significant profits. You’ll also have a beginning list of portal sites that you can then use to help generate traffic to your website once you have it up and running.

Wishing you online marketing success,

Dwight Rixman

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