By Dan Lim

This is the first of a two part article.

Introduction

Wouldn't you like to hypnotize people into purchasing your auction items?

Or what about if you could indirectly influence, sway and control people's decision-making process, without them even realizing it?

That's what NLP is all about. NLP stands for Neuro-Linguistic Programming, a form of hypnosis based on hidden, subliminally persuasive language patterns either spoken or written.

One famous example is Tony Robbins, a master in motivational success and personal growth training, talks using NLP naturally without him even thinking about it. If you listen to him talk in seminars, on television or cassette tapes, you can become quite inspired and NLP is at the heart of his courses and seminars. He uses NLP to help people change their lives by showing them how to use NLP for personal growth, life management, motivation, combat depression and much more.

There is nothing illegal or unethical about using NLP to sell your products, in fact it's something many large companies do all the time. By using NLP, all you are doing, is simply presenting your products in the most convincing, compelling, and psychologically-effective, way possible. And, of course, that gives you an incredible advantage over your competitors on ebay.

Applying NLP in your auction titles

Using NLP in your auction titles can be a little difficult since you only have a small amount of space. However, it can still be done.

One way is to have an auction title that deals with a state of mind you want people to have. This technique is called Thought Binding. It simply means having your prospects recall what it's like to be in the mood you want them to be in.

Thought Binding enables people to be much more receptive to any information about you and your products you want to throw at them because you've set up and bound the direction of their thinking and emotional processes. And the beauty of it is they will never catch it because they aren't used to hearing or looking for it.

Let me give you an example. There are many sellers on ebay selling CD and software items that will supposedly make you X amount of dollars each month by reselling. Instead of having an auction title such as "My CD will make you RICH", you could have a title like "Make ebay your career with my CD, 4K a month, I did"

Another way is to play on people's curiosity. A title such as "Click here or my dog will die tonight" is meaningless yet I guarantee you will have a lot of people clicking on your ad which is the purpose of your auction title, to get people to click on your auction title and check out your offer.

Remember, your auction title is the doorway to your offer on ebay. It is the door people will choose to go through or not, based on your auction title. Creativity and ingenuity will help.

One Tip, if you run out of good ideas for your auction title, go flip some magazines and newspapers. Pay special attention to the classified ads, see which ones grab your eyeballs and model your auction title after it. You could do the same thing with television commercials or radio ads etc.

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