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Health Club Secrets -- 5 Monster Tips for Choosing a Health Club

By Brad Howard

With the New Year coming in, people by the droves put their

New Year's resolutions in gear. For many health clubs, the

month of January marks the easiest time of the year to entice

and underdeliver the hopes and desires of the unsuspecting


Now, of course, that'll never happen to you........will it?

For the type of person that continually gets wrapped up in the

"deal of the day," it most certainly will. Most people have

no idea what the telltale signs of a great health club operation


Naturally, many clubs know this and fully take advantage.

Does it really make sense for all of the area clubs to offer the

most "specials" in the month where the overall demand

reaches its peak?

What other successful industry does this?

Not one that I can think of.

Understand that many clubs encourage you to join in the

months of January and February knowing full well that you

not be frequenting the place in two months.

But your money is!

The key resides in the fact that you must find the clubs

that actually have your best interest at heart. Which

clubs are going to encourage you to get in better shape?

To give everyone a little piece of mind, I've compiled a

short list of monster tips to help insure that you involve

yourself with a club that will give you the most success.

(By the way, two of these tips are "underground" and

industry insiders are the only ones that REALLY know

about them.)

1. Check the cleanliness. Clubs don't care about keeping the

club clean don't care about keeping you happy. Period.

Always give a good look in the locker rooms and cardio deck.

2. Gauge the pressure. The more pressure that is being put

on you to join right then, the less service you are likely to get.

Use your head. Today only specials are a scam. Peer

pressure always puts you in a bad spot. (Important Note:

monthly does not mean month-to-month. Make sure you

know the difference.)

3. Judge value, not price. Price is what you pay. Value equals

what you get for what you pay. Generally, the higher the rates,

the more value you get. Of course, make sure to judge this

for yourself. Just don't get stuck in the "low price mindset.

Always look for "high value"

4. Ask about the management history. Clubs with a history

of better service tend to have stable management. If a club

switches managers every 3 months, it's not a positive sign

and usually means that ownership either continually chooses

poor management or it's a sign of dissatisfied employees.

Be sure to ask.

5. Always check the Better Business Bureau homepage on

any clubs that you are looking to join. If a club has a bad mark,

you can bet it's pretty intentional. The Bureau doesn't just

hand out bad marks without just cause.

*Bonus Tip: Check out and look up the names

of clubs that you are interested in. This resource encompasses

reports from many dissatisfied customers from many types

of businesses.

Take these 5 tips and apply them to your area. While they

will not tell you everything about a club, they will prevent you

from becoming a member of the worst clubs and allow you

to be more comfortable working out in the New Year.

About The Author

Brad Howard is the author of the wildly successful book

"Health Club Secrets Revealed, What Industry Insiders Don't

Want You to Know" and has been an industry veteran for years.

For more details, make sure to visit

Do you want to know how the diet and fitness industry makes

most of it's money? Send an email to

to get the free report "How the Diet and Fitness Industry

Exploits Your Deepest Desires" as my gift to you.

Copyright 2006 Brad Howard


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