Trans4mind Home Page
~ Making the Human Heart Visible ~

Looking for a better life?

Our online, interactive video workshops present the most effective methods of personal development, combined with personal support from expert life coaches.

Explore Article Library

Lateral Thinking, Logical Thinking, Applied Creativity

Certain processes enhance creative output and others enhance innovative output. Defining creativity as problem identification and idea generation and innovation as idea selection, development and commercialisation...

The start of the process involves building a sizeable idea pool of quality ideas. In this article, we can define quality as being a large number of ideas and a large number of diverse and novel ideas.

Simply creating the above three categories enhances the size of the idea pool. Whereas we might initially have come up with 20 ideas, we are now consciously able to come up with 20 ideas and then 20 others that are purposefully diverse and yet still 20 more that are purposefully novel. This framework that we are beginning to construct begins to show the value of frameworks and models. They break up problems into smaller, more manageable parts and allow the mind to focus on each.

We can also use lateral thinking techniques to enhance the size of our idea pool. This involves processes such as generating ideas without conscious direction, for the sake of generating ideas, purposefully ridiculous ideas, ideas generated from links to diverse and novel objects that have no relation to the apparent problem.

Next, we can use logical thinking to generate ideas and increase the quality of the idea pool still further. This involves using established models and associations that are recognised as being linked to the problem to generate ideas. For example, a million business models exist to address particular problems. SWOT, PEST, Five Forces, Competitive Advantages etc can be used if the issue is indeed a business one.

All of the above requires that creative thinking in general be used. That is daring, uninhibited, free-spirited, imaginative, unpredictable and revolutionary.

With a sizeable and good quality idea pool, we now begin to use critical thinking to reduce the ideas to feasible ones 'applied creativity. Critical thinking involves being reductive, logical, focused, conservative, practical and feasible.

Once we have a list of feasible ideas, we then further reduce the selection further through risk-reward mechanisms such as the S-curve and idea source probabilities. That is because most organizations do not have the resources to innovate all their good ideas and so only the most likely are given the resources and opportunity to succeed.

This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on


Careers & Employment
Grief & Loss
Kids & Teens
Public Speaking
Self Help
Self Improvement & Motivation
Sexual Relations
Stress Management
Travel and Leisure

From our extensive site, you'll find good info on many topics using this search:

A great way to support your Trans4mind Training is to use these popular and effective hypnosis downloads...

  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Generalized Anxiety Treatment ~ Use hypnosis as a generalized anxiety disorder treatment and you can feel calm today.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
Search on an issue that interests or concerns you...

Trans4mind Training is the best thing we've ever done! It's a series of interactive video workshops covering the key challenges we all face in life - to help you achieve greater inner peace and true fulfillment.
Copyright © 1997-2016 Trans4mind Ltd