Trans4mind Home Page
~ Making the Human Heart Visible ~

Looking for a better life?

Our online, interactive video workshops present the most effective methods of personal development, combined with personal support from expert life coaches.

Explore Article Library


Manage Communication to Add Value

By Robert F. Abbott

Management guru Tom Peters says white collar workers and managers in functional departments need to protect their futures.

They have to learn "the difference between doing totally acceptable work and creating very new value...." he notes, in an Industry Week article. In other words, people in departments like Human Resources and Finance need to become entrepreneurial.

With that in mind, let's look at three ways you can use communication to add new value, whether you work in a functional department or not.

First, every department of every organization generates unique information. That comes from being astride several communication flows that come together in one office or area.

Information flows in from suppliers, from staff, and from other stakeholders. For example, people in your department read trade magazines, they attend seminars, they're in touch with people in other departments, and they may belong to trade associations.

If your department consciously gathers, sifts, analyzes, and organizes that information - formally or informally - then it's creating new value. It's now more than just information: it's business intelligence, information with added value. That's what we refer to as generating new information.

Moving to the idea of condensing information, one striking characteristic of modern communication is the amount of it moving around. No doubt you've heard references to information overload, an all too real problem for those whose work life revolves around information.

You can add value by monitoring the information that comes into your office and selecting just the critical parts. Movie director Alfred Hitchcock put it this way, "Drama is life with the dull bits cut out." That's probably not a bad way of thinking about the condensing of information.

You can also summarize. Rather than distributing selected bits of information, you can write an abstract that captures the key data or ideas and reduces the load to manageable size for others. That's great added-value for senior managers who need overviews, rather than details. Many internal newsletters earn their keep by providing regular summaries of useful information. That information can come from outside the organization or from within.

Third, there's other side of the same coin, which involves expanding, rather than condensing, information.

One way to do this is by providing context. Consider, for example, any current issue that gets high profile treatment. Can you take the information you have, and then provide background that helps others make sense of it? You might bring in additional information that provides a brief history, the current opportunities and threats, and some possible directions for the future, along with their implications.

You might also expand information by making connections to issues that don't seem to affect your organization. For example, suppose your factory serves only the domestic market, so globalization seems irrelevant for at least the near future. But, what if you could explain how changes to tariffs would allow you to buy your raw materials at lower prices?

In summary, you can add value to existing information by turning it into business intelligence, condensing it, or expanding it. All approaches may use the same material, but manage it differently, to satisfy different needs.

About the Author

Robert F. Abbott writes and publishes Abbott's Communication Letter. Learn how you can use communication to help achieve your goals, by reading articles or subscribing to this ad-supported newsletter. An excellent resource for leaders and managers, at:
http://www.communication-newsletter.com


AND EXPLORE...

Addictions
Astrology
Careers & Employment
Communication
Creativity
Dating
Depression
Diabetes
Diets
Divorce
Education
Environment
Ethics
Exercise
Family
Goal-Setting
Grief & Loss
Happiness
Health
Kids & Teens
Leadership
Love
Marriage
Meditation
Nutrition
Organizing
Parenting
Psychology
Public Speaking
Relationships
Schools
Self Help
Self Improvement & Motivation
Sexual Relations
Spirituality
Stress Management
Travel and Leisure
Women
Writing


From our extensive site, you'll find good info on many topics using this search:

A great way to support your Trans4mind Training is to use these popular and effective hypnosis downloads...

  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Generalized Anxiety Treatment ~ Use hypnosis as a generalized anxiety disorder treatment and you can feel calm today.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
Search on an issue that interests or concerns you...
 

Trans4mind Training is the best thing we've ever done! It's a series of interactive video workshops covering the key challenges we all face in life - to help you achieve greater inner peace and true fulfillment.
Copyright © 1997-2016 Trans4mind Ltd