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Predicting the future of business

By Ronn Machio

Predicting the future of business has always been a challenging

task. From novices to experts, CEO’s, Investment bankers,

analysts, professors and investors, we have all tried to predict,

where a stock/company/ is headed. I personally do this on a day

to day basis because it is part of my job. While we rely on

experts to do this for us, the analysts, CEOs, Investment

bankers, stockbrokers, friends, family members, and even the

occasional crystal ball there is no guarantee that their

predictions will come true, I have compiled a few colossal

failures and some that were just mere hiccups, from some famous

people. Please enjoy.

1. “The concept is interesting and well- formed, but in order to

earn better than a “C”, the idea must be feasible.” A Yale

university management professor in response to Fred smith’s paper

proposing overnight delivery service. (Smith founded FedEx

corp.)

2. “There is no reason anyone would want a computer in their

home”. Ken Olson, president and founder of Digital Equipment

Corp., 1977

3."I think there is a world market for maybe five computers." --

Thomas Watson, chairman of IBM, 1943

4. “We went to Hewlett-Packard and they said we don’t need you,

you haven’t even graduated from college yet” Apple founder Steve

Jobs on trying to get Hewlett interested in his and Steve

Wozniak’s personal computer.

5."Stocks have reached what looks like a permanently high

plateau." -- Irving Fisher, Professor of Economics, Yale

University, 1929.

6. “These Google guys, they want to be billionaires and rock stars

and go to conferences and all that. I don’t think they will be

around running the company in two to three years”. Bill Gates in

2003

7. In February 2005, Microsoft unveils a new version of MSN

search, developed at a cost of $100 million, in an attempt to

take market share from Google. MSN's share of Internet search

traffic promptly drops by a full percentage point.

8. In 2005, H&R Block announces a review of its recent financial

statements, estimating it will find discrepancies in its favor of

about $19 million. Two months later it reveals that the review

found $77 million in errors--in the other direction. The company

explains that it had "insufficient resources" to identify and

report complex transactions in its corporate tax accounting.

9. After complaints from animal-rights activists, Kraft Foods

deletes an online animation for its Trolli Road Kill Gummi Candy

that features animals amusingly caught in car headlights. The

fruit-flavored Trolli candy, which comes in the shapes of

squished snakes, squirrels, and chickens, is later discontinued.

10."The effect of Disney and Pixar guessing wrong on this was

actually not giant."-- Pixar CEO Steve Jobs, defending overly

optimistic DVD sales forecasts. The animated-film studio sees

second-quarter earnings drop 66 percent.

11. Ex-Tyco CEO Dennis Kozlowski receives 8-25 years in prison for

mis-using company funds. A few of the things he did with company

dollar, spent 2 million on his ex-wife’s birthday party on an

Italian island and a $6000 shower curtain.

12. “Everyday for six years we’ve been shucking and jiving for the

amusement of a bunch of retards and you say we’re not suffering

enough?” Suck.com last post on its website after receiving

millions of dollars in funding from investors and Venture funds

and then going belly up.

13. In a press release, Gradient writes that this case "is about

the rights of investors to obtain information enabling them to

make better investment decisions. Gradient will not be

intimidated by those who don't like our opinions and who want to

strangle any and all negative comments with contentious

litigation..." this is after overstock.com sues Gradient an

independent research firm that it conspired to drive down its

stock. Over the course of 2005, Overstock.com CEO Patrick Byrne

issued pronouncements about short-sellers who were driving the

company's stock into the ground. After listening to an Overstock

conference call with investors in August, Dallas Mavericks owner

Mark Cuban posted to his blog a list of the topics Byrne covered:

"Miscreants; an unnamed Sith Lord he hoped the feds would bury

under a prison; gay bath houses; whether he was gay, does

cocaine, both, or neither; phone taps; phone lines misdirected to

Mexico; arrested reporters; payoffs; conspiracies; crooks;

egomaniacs; fools; paranoia; which newspapers are shills and for

who; money laundering; his Irish temper; false identities;

threats; intimidation; and private investigators. All in 61

minutes." Cuban then short-sells 10,000 shares of Overstock.

14. Polaroid is sold to the Peters group after 3 years in

bankruptcy. Chairman Jacques Nasser walks away with $12.8

million, CEO J. Michael Pocock gets $ 8.5 million meanwhile

retirees lose their medical and life insurance benefits and only

receive one time checks of $ 47.

While these are but a few of the really funny mistakes made by

our “experts”, you can imagine if you were an investor or worked

in the companies at the time when these events occurred, the

results would have been really disastrous for you because we all

know that those who suffer when company’s management make the

wrong assumptions about their future and the industries they

compete in, is the Investors, employees and retirees.

So I urge you, if you are letting that (“expert”) broker,

Investment banker, Uncle Fred, make a gamble about the future of

your investments/nest egg/ career/job, do your due diligence and

make sure you have all the information available to you before

you make that decision, it is after all your future isn’t it.

Ronn Machio

About The Author

Ronn M achio is the creator of the Early Warning Manual

A step by step strategy guide that helps Investors prevent

portfolio losses by learning how to anticipate market trends

and future direction of any company. Aticipating future

direction of your own company will save your career/job

http://www.earlywarningmanual.com./futurescenarios.html

ronnmachio@earlywarningmanual.com

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