In our chaotic lives filled with confusing messages from a plethora of competitors, a personal brand makes you impossible to ignore and prevents you from becoming a familiar but overlooked commodity like wheat, sugar or coffee beans. Commodities are bought and sold every day on the world market with their prices determined by supply and demand forces. The brand with the best perceived value has the advantage and achieves greater results.
The days are gone when you could just show up, do your work, and expect to get noticed. In our global economy, bright and brilliant people all over the world compete for the same positions. Many are willing to work for commodity-like prices. Developing your "Me Inc." will brand yourself and create a distinctive value enabling you to stand above your closest competitors. This is true whether you are an entrepreneur, a small or mid-size business owner, or an individual pushing for a promotion to the executive suite.
Personal branding is a natural aspect of how people evaluate one another. You don't need a master's degree in marketing to put it to work. Personal branding lets you control how other people perceive you. You're telling them what you stand for but in a way that's so organic and unobtrusive they think they've developed that perception all by themselves.
Personal branding--creating "Me Inc."--takes your skills, personality and unique characteristics and packages them into a powerful identity that increases your visibility in crowded markets. It starts with the way you walk, talk and dress and includes your education, profession, car, friends, and choice of neighborhoods. Atlanta Mayor Shirley Franklin has found a unique way to brand her physical appearance. She wears a colorful flower on the left side of her suit, creating a unique branding perception that is easily recognizable.
Complete branding, however, is not just good grooming, polished shoes, the car you drive, or how you present your business card. After these physical, outer branding characteristics, creating "Me Inc." moves to the heart and soul with attitudes and emotions. To more fully develop your brand:
- Exhibit enthusiasm and a positive attitude
- Demonstrate persistence and the ability to follow through and lock in commitments
- Live with integrity and honor your commitments
Which of these branding virtues describes you? Did you realize that others can also brand you? Are they branding you as negative or positive... as undependable or dependable?
After branding your physical appearance and your attitudes, move to the final step: your nature and brain. Accomplish this third step by distinguishing yourself by branding your innate talents, knowledge and skills:
- Innate talents - What is easy for you? What do you like to do? What behavior when repeated seems to be executed like magic?
- Knowledge - What do you know that could be branded?
- Skills - What skills have you practiced over and over until the gap between potential and actual is hardly recognizable?
As an example, if you want to be a better sales professional, you need an innate talent for persuasion then in-depth product knowledge and a quiver filled with sales skills and techniques. Perfect your step three by practicing your skills whether selling your ideas inside or outside your organization and focus on your closing techniques. The good news is that which is practiced, improves.
Innate Talents + Knowledge Learned + Skills Practiced = More Complete Self Brand & Results
Creating "Me Inc." distinguishes and differentiates you and enables you to shine through the crowd of people vie for promotions or competing for the same customer. As you develop your brand and operate from deep inside, you will become a virtual magnet, pulling people to you who want to do business with you or who will be willing to give you more responsibility in your organization. Through this process, you catapult yourself into an elite league of achievers.
"If you work hard at your job, you'll make a living. If you work hard on yourself, you'll make a fortune." --Jim Rohn
If you would like to go into more detail about how you can create your own "Me Inc." consider Karla's "Me Inc. Workbook" (e-book),
available now.
Daring to be Yourself
The aim of the new book, Daring to be Yourself by Peter Shepherd, is to help you achieve a 'wide-awake' state of consciousness, with integrated use of left and right brain abilities, forming the bedrock for breakthroughs in personal consciousness and spiritual insight. The practice is based on the premise that we have learned disabilities that set boundaries to our action and knowing. But no one need accept that they must remain as they were shaped by their hereditary body-mind and by the conditioning of their childhood and culture.
This 264-page eBook is like a "best of" the Trans4mind site, all brought together for your convenience. But much more than that, it's also an incredibly powerful program for personal growth. Remove the barriers to self-knowledge and reveal your full potential with this step-by-step approach... Daring to be Yourself. Also available for Kindle (or the free Kindle Reader application for all platforms) at Amazon.com.
Our Blog features excerpts from the book plus current news, views and links.
More Trans4mind eBooks: Click here to download the Trans4mind eBook Catalog + complimentary eBook!
"I realize many people use praise in ways that sound frivolous...but I must tell you that your book has changed my life AND I mean that in all ways. I found the entire work wonderfully upbeat, readable and valuable! It really was quite a wakeup call. In the midst of my "trials and tribulations" I had failed to be "me." Anyway, this "talk with you" really did change my life. Thank you! I needed this kind of "kick in the pants." It worked. WOW! You made a huge difference in my world."–Becky, USA
A digital copy of Daring to be Yourself is included with purchase of the Start a New Life! home-study course - which is effectively the practical "workbook" that accompanies the book by Peter Shepherd.
Working through this course enables you to dare to be yourself and design a brand new life. Expressing your true needs, wants and feelings, you can start to live your life's purpose!
After you have purchased the course, Peter Shepherd is available whenever you wish by email, to guide you every step of the way from where you are now, until you are established in a brand new life - the life that you have designed... Start a New Life!
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