Trans4mind Home Page
~ Making the Human Heart Visible ~
Inspiring Quotes of the Week + Bonuses!

Five Ways to Build Your Business

By Carolyn Campbell

When all is said and done, building a business is not rocket science. But you must reach out and build meaningful relationships by being very clear about who you are, what you offer and how you offer it. Please do not confuse this with networking. To succeed at creating a business that reflects your passions, you must go to your clients and connect with them. The method you choose must suit you. Otherwise you won't do it or you'll do it with limited success.

Imagine five doorways, each with a distinct purpose for connecting with people. Take out a paper and a pen and draw the doorways. As we go, write notes in each one. It will get the ideas out of your head and help focus in ways that reflect your unique approach.

Doorway No. 1: Where
If you're like me, you would rather get a rabies shot than go to networking events. Yet, building a community of business is central to success.

In this doorway, instead of thinking about where you "should" go, write ways you already connect with people, or ways you ve connected in the past that come easy to you. Write down places or situations where you enjoy connecting. (In my case - a class. A creative project. Even shopping. I've made some of my best connections while shopping. When I have a context, my nervousness recedes. I relax. I get curious about people and, in turn, make meaningful connections.)

Doorway No. 2: How
Write down how you stay informed. What Internet sites? What magazines or papers? What is your favorite radio station? Online publications, newspapers, radio shows and magazines need people to write or speak. By using the media you enjoy, you connect with prospective clients that have similar interests and values. You might notice that these first two doorways are about you. We so often forget that being successful in marketing means honoring how you interact in the world. Once you start writing or speaking, you'll gain confidence and credibility. And you'll meet people who want to know more about what you do.

Write down your favorite "information highways," and in a word or two write why you like them and what articles or programs you'd like to offer. What's the key? Trust that you have something important to share and that you have a unique approach just by being you.

Doorway No. 3: Who
This third doorway is my favorite: Who? The traditional model promotes choosing customers by their demographics. My approach: I identify the qualities of people. I love working with independent, creative, highly motivated people building businesses they're passionate about. When I go into a room I immediately gravitate to them and vice versa. It's fun, natural and enjoyable. Write down who you enjoy being with. Use adjectives. Think about the people you enjoy. Describe them. What we often forget is that people hire people they can relate to.

Doorway No. 4: What
Once you've decided the "who," this doorway addresses your customer's needs. At this point, it is all about them. WHAT do they want? What do they really, really want? Choose three people from your who doorway. Think about them. Write down what. What programs, products, seminars or booklets do you offer to serve their needs? People like to test the waters before they dive in. If you give them a chance to sample what you do, they can safely test you out before investing their time and money.

Doorway No. 5: Help!
This last doorway asks you to identify the skills, support and resources you need to connect most effectively with your potential customers. It may be technical skill, referral partnerships or ways to fine tune your presentation. Be honest. Write your needs list. Keep it simple. Now that you've created a brain storm of ideas, circle one or two you are willing to take action with today. What's one call you can make? One email you can write. And do so. Now. And remember typically, it's not the skill-set that people lack, but the courage to reach out and connect.

Copyright © 2005, Carolyn Campbell
With a Master's in Theater and a certification in professional Coaching, Carolyn Campbell helps social entrepreneurs meld passion, strategy and community building to create rewarding, lucrative businesses. For more free tips on growing your business, visit The Core and click on Resources.

More personal development articles at the Counterpoint Article Library

From our extensive site, you'll find good info on many topics using this search:

Looking for a better life?

Trans4mind Training is our series of online, interactive video workshops. We present the most effective methods of personal development, combined with support from expert life coaches.
The human heart made visible.

A great way to support your Trans4mind Training is to use these popular and effective hypnosis downloads...

  • Public Speaking Fear ~ Banish speaking anxiety and nerves with hypnosis.
  • Motivate Yourself to Exercise ~ Build a powerful exercise habit that you can't break.
  • Get Rid of Fear & Anxiety ~ Stop worry and apprehension wrecking your life.
  • Self Esteem ~ Break the negative trance of low self esteem and give yourself a chance in life.
  • Create Your Own Reality ~ Use the power of your unconscious mind to transform your life.
  • Deeper Self Respect ~ Use hypnosis to connect with your true inner worth.
  • Detach From Fear ~ Tune out nervousness and anxiety with hypnosis.
  • Improving Concentration and Focus ~ Learn how to discipline, direct and command your mind to improve your performance.
  • Exercise Motivation ~ Give you powerful keys to getting back on track with your exercise - and staying there.
  • Overcoming Shyness ~ Provides an invisible security blanket allowing you to develop social ease and overcome shyness.
  • Quick Confidence Booster ~ An audio hypnosis session that's specifically designed to get you (quickly!) back on track.
  • Stop Negative Thoughts ~ Learn powerful hypnotic techniques to stop negative thoughts before they start.
  • Overcoming Procrastination ~ Let hypnosis help you get on with what you need to do, when you need to do it. Let nothing hold you back.
  • Think Thin ~ Use hypnosis to re-train your brain and lose weight naturally... that's how to get and stay slim.
  • Fall Asleep Fast ~ Relearn how to fall asleep fast and enjoy a good night's sleep.
  • The Next Level ~ Designed to radically boost your performance in any field. It's based on a technique used by top athletes and other successful people to help them make a big stride forward.
This is our selection of favorites, but there's a session for every need! Choose from over 800 Hypnosis Downloads...
Search now on an issue that interests or concerns you...
Get a free Hypnosis Download at Facebook

Welcome to the New Wave in Meditation Technology

Click here to learn more about the iAwake Profound Meditation Program
The iAwake Profound Meditation Program is a way of enhancing your meditation practice, making meditation not only easier and more enjoyable, but also more efficient and effective.
Profound Meditation provides the smoothest, deepest, richest, most profound meditation experience available anywhere...
Here is a link to a free 20-minute track from iAwake Technologies - a sample of the type of tools that will deepen your meditation immediately and help you quickly become a successful meditator. It's the opening track of iAwake's flagship product, the Profound Meditation Program, called the iAwake Experience...
Learn More and Download the iAwake Experience
I think you'll find this technology a tremendous aid on your transformative journey of becoming your best and most creative self - and you can get started today!
Copyright © 1997-2016 Trans4mind Ltd